I don’t necessarily want to knock on Chipotle here—Here’s my disclaimer: I think they do have good principles; sustainably sourced food is always a plus for a chain restaurant.
However, the new ads that are all over the metro just piss me off. My least favorite says the following: “We wanted to have farmers in our ads, but big burritos sell better than lessons on sustainable farming.”
Wait a minute! Why can’t lessons on sustainable farming sell? Is our society than shallow that we will only pay attention to a mouth-watering burrito over the future of our planet?
Okay, yes, its marketing tactics, and I suppose they work on some level. I get it, they are a sustainable company and burritos are yummy… but it bothers me still, the message is all-wrong.
Yes, this rant is a little, well there’s not much to it, except the fact that the ad annoys me so much on my way to work everyday. And, hey, what do I have this blog for anyways?
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